Step Three: Common Themes – Prioritise and Discuss

Once focus group sessions have been completed, compile the data and draw out the key themes. The team will then need to prioritise the top 3-5 key themes around secret sauce, as well as the top 3-5 key themes around what people do not like about the organisation.

Now’s the time to draw on the creative skillset in your team. You’ll work with your identified Secret Sauce key themes to develop wording that articulates each. If done smartly, these secret sauce labels and descriptors can then be used in your internal branding, as well as your external employer branding.

Once each area of “Secret Sauce Uniqueness” has been identified and articulated, the team can now start to discuss how each of these areas of uniqueness can be further brought to life across the organisation. This is what your people love, so do more of it and be “out there” about it!

In the next post we’ll talk about dealing with the negatives and putting your plan together to bring it home!