Two sides of the coin

A Joint Venture for Complete Business Performance



Business success isn’t just about what happens in your team, or out in market. It’s both. That’s why we’ve joined forces with Performance by Design.

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Two Sides of the Coin is a full-spectrum consultancy that tackles the internal culture and external performance barriers holding your business back. One side brings deep expertise in workplace culture—shaping the mindsets, leadership, and habits that drive high-performing teams. The other side sharpens your go-to-market strategy—enhancing customer experience, sales, lead gen, and business model alignment.

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Together, we give businesses the clarity, confidence, and capability to perform—inside and out.

Whether you’re struggling with team alignment or performance targets, we meet you where you are and get you where you need to be. Because sustainable growth isn’t either/or. It’s both.

Just as Culture by Design has developed it's own Excellence Framework, Acentia, Performance by Design is excited to introduce its very own Excellence Framework, Proxima.  The two frameworks sit in beautiful alignment to ensure all aspects of your organisation are assessed and developed for your maximum success.