With increased market share, lower cost base and higher margins you will ensure your business growth and increased profitability with protection against downward trend.
What's in it for you
When your culture is aligned with your business strategy, it will look and feel like the following:
- Your organisation will be an inspiring, motivating and fun place to work.
Employees are much more motivated and inspired to be productive when they are clear on their organisational purpose and how their roles align to the deployment of strategy. Without the frustrations that are associated with lack of clarity of direction, your people have the freedom to grow their strengths, have fun in the workplace and unleash their potential in a purposeful way.
- With a clear purpose, strategy & aligned culture identity, the real magic is in the understanding of who to recruit (& who not to recruit).
It is hard to quantify just how much recruitment costs impact on an organisation’s cost-base, however the expense of recruiting the wrong person can have significant impact on the P & L sheet. Your ability to be really clear about the strategy & purpose, and the cultural characteristics you need, allows you to be crystal clear about who will meet those cultural characteristics, and critically, who will not. A strong understanding of your organisation’s cultural fit will encourage the right candidates to seek you out and allow you to assess the candidates that are the best fit for you.
- A culture environment that allows for inclusiveness of global diversity in the workforce.
Global diversity in the workforce provides organisations with the different skill sets, thinking styles and varied experience required to deliver world class products and services. However, a globally diverse workforce is not enough. To be successful, the organisational culture needs to consider ways in which diverse thinking is embraced, encouraged and leveraged. A focus on leadership and your values, the perfect fit work environment and your secret sauce allows you to create a workplace that encourages a range of diverse voices to be heard.
- Your organisation will have increased retention of critical talent.
Organisations that substantively invest in bringing to life the message and reality of their strategy and establish shared vision, values and culture fit are much more likely to retain talented individuals that are critical to the business. After all, where would you prefer to work?
- Your leaders will have increased resilience and creative ability in dealing with challenging business situations.
An integrated focus on infrastructure as well as attitude and behaviours mean your leaders can be more confident about the organisation’s processes and not become distracted by concerns about silos and lack of collaboration. This coupled with clear understanding of roles & responsibilities linked to strategy all combine to give leaders higher levels of confidence and resilience across the organisation.
Where there is strong collaboration, great behaviours and a reduction in frustration & noise for your leaders, this will allow them a much higher level of creativity and ability to respond to outside factors & challenges.
- An increased capability to identify and explore in-depth customer insights and create opportunities through these insights.
As the customer experience becomes a bigger focus for organisational strategy, bringing that strategy to life in your organisation will create a much stronger ability for your team members to identify in-depth customer insights. Better insights lead to better customer solutions, that in turn add significant value to the customer. If you bring to life an ‘internal customer’ perspective in your organisation, you allow team members to create opportunities to meet the needs of their internal customers which in turn serve the needs of your external customers. What happens internally will reflect externally.
- An acute sense of customer focus (internal & external) to solve the problems that actually matter and add value to your customers.
A purpose and strategy focused around your customer will in turn drive your internal customer capability within your organisation. Combining that with a continuous improvement mindset, superior team problem solving and cross functional collaboration will allow you to be solving the problems that actually matter to your customers.
- Your external customers and stakeholders will experience the noticeable difference in how the organisation operates.
When you take an integrated approach across infrastructure and attitude it manifests in many different ways to the customer. A heightened sense of internal customer service drives better understanding of what is needed and adds value to your external customers. Relevant, fit for purpose processes and systems deliver effectiveness and efficiency, manifesting to the customer as high quality products and services delivered on time, and you become better equipped to solve customer problems in an innovative, disruptive way.
When your culture supports a happier, more inspiring and motivating workplace environment, engaging with your organisation becomes a much more enjoyable experience for your customers. People simply give superior customer service when they are happy in their job and the organisation.
All of the above will give you
- Increased market share
Having the capability to form in-depth customer insights and knowing how to deliver with superior quality will allow an organisation to increase market share. The ability to handle the additional market share workload will be supported through greater efficiency of processes and systems and the resulting capacity to free up resources.
Your branding will strengthen through your ability to develop a reputation for great customer insight and superior quality and delivery. Where your strategy itself has a focus on increasing market share, your ability to deploy on that strategy goal will have a much higher probability. This is because when you take an integrated, cultural excellence approach, your organisation employs strong leadership and is able to obtain greater clarity on direction, effectiveness and efficiency to execute and deliver quality products and services.
- Lower cost base from greater efficiency
Greater efficiency is gained through:
- • A fit-for-purpose work environment, allowing your people to work more efficiently and with lower costs
- • Fit for purpose processes and systems meaning you get it right the first time and not spend valuable resources on waste and rework.
- • The right people with the right skills and knowledge, allowing you to do a lot more for less.
- • Strong, cross functional collaboration, which safeguards against the establishment of department silos that create wasteful inefficiencies through communication breakdowns, double-ups and misunderstandings.
- • Your leaders themselves. Through greater resilience and creativity, they are freed up to be more resourceful and think outside the box with solutions to reduce your cost base – e.g. supply chain options, disruptive technologies and optimised equipment efficiency.
- • A great place to work, leading to less cost from absenteeism and turnover of staff.
- Higher margins from value added customer solutions built up from in-depth customer insights
The realisation of culture excellence will allow an organisation to achieve in-depth external customer insights and then partner these insights with customer solutions that are both innovative and of superior quality. This achievement will add considerably more value to customer value propositions and in return allow an organisation to employ higher margins when providing solutions to their external customers.