The Why

What hinders real success?  Noise. After many years in leadership, HR, business improvement and culture development, we’ve seen it happen time and time again. The frustrations experienced within organisations such as poor processes and miscommunication collectively add up to a lot of noise that gets in the way of achieving the big goals. 

Do you struggle with the noise and distraction that is created through lack of clarity and internal communication, silo departments, unfit processes, dysfunctional behaviour, low employee morale and poor leadership capability?

We will work with you to solve workplace culture challenges that generate unhelpful noise and distractions affecting your ability to succeed in everyday business situations.  

Real business situations which include typical culture challenges that CbD can support you with:


Struggling to execute on strategy

Kaplan & Norton (Strategy Maps, 2004) have identified that for a variety of reasons it is somewhere between 70 and 90 percent of organisations that fail to execute on their strategy.  In many cases this failure does not sit with the design of the strategy but rather with the alignment of the strategy deployment plan across the entire organisation.  From a cultural perspective it is fundamental that organisations engage in continual, robust strategy education at the organisational level to ensure significant buy-in and engagement from all employees.  It is also crucial that the business strategy becomes the narrative for all employee roles and responsibilities and that there is aligned measurement and review of daily work activity at the individual, team and department level.

Loss of market share

Losing market share can result from a number of factors including changing technology, high levels of customer complaints and new entrants into the market.  Whatever the reasons there are certain culture elements that are critical to securing and maintaining market share. These elements include the ability to build innovation capability across the organisation, ensuring time to market and quality of product and service through efficiency in process management, and skilled and motivated employees capable of gaining in-depth customer insights that lead to high levels of customer satisfaction.

High cost-base affecting profitability

To satisfy stakeholders it is critical that businesses identify all factors negatively affecting their cost-base. It is often underestimated how much and to what degree a lack of culture excellence affects the cost-base.  All the sales ability in the world will mean nothing if the bottom line is constantly being affected by high costs in an organisation. Revenue will not convert into strong profitability if there are culture issues such as unfit processes that mean rework and poor product and service reputation, additional resourcing required due to inappropriately skilled workforce, lack of collaboration across the organisation leading to silo mentality and unnecessary duplication of work activity.  

Organisations wanting to take that next step from Good to Great

What's wrong with your current culture?  Maybe nothing. In our experience, many organisations do have some very good cultural elements but often fail to integrate them across all facets of the business to create a culture of excellence.  Culture by Design’s Excellence Framework identifies your areas of cultural strengths and helps you leverage them to create a rock star culture.  Taking that next step and creating an excellence culture will particularly support organisations with ambitious growth strategies or organisations wanting to remodel the business to position themselves differently in their market or even enter new markets.

Proactive CEO and Exec teams wanting their organisation to be ‘fit’ for whatever purpose

Many enlightened organisations in today’s fierce world of competition are wanting to be the leader of their own destiny and ensure they are in the best possible position to deal with business threats and also advantageous business opportunities. Business threats and opportunities can include new market entrants, new industry regulations including stricter levels of compliance, changing technology and innovation, loss of critical talent and / or high turnover. Ensuring that there is culture excellence across an organisation can significantly prepare an organisation for any type of change management initiative that may be required to deal with business threats and opportunities in an urgent and/or timely manner. 

Merger type situations

In merger situations it is often underestimated just how much focus and purposeful design of workplace culture is required to be successful in the merger of different organisations with distinctive cultures. Several culture elements to be considered include a clear, common vision and direction that all employees can clearly understand and are motivated to buy into, aligned and skilled leadership capability across the new organisation, appropriate team design and resourcing that supports change in strategy and creation of processes that are relevant to the new business. 

Read more about the return on an investment in your workplace culture in our white paper "Acentia – A Culture Excellence Framework that Delivers a Tangible Return to Your Business"